Skip to main content

Swatch, Blancpain collab on 5 ocean-inspired Fifty Fathoms watches, all dropping today

Pick your favorite ocean - then your favorite watch

Swatch Fifty Fathoms
Swatch / Swatch

Following the success of the Omega MoonSwatch, Swatch has decided to produce a crossover timepiece with another well-known Swiss watchmaker and produce a series of functional, desirable, and affordable watches. This time around, it’s Blancpain getting the Swatch treatment.

The new collection just dropped and is a significantly cheaper take on Blancpain’s famous Fifty Fathoms collection of men’s watches and Swatch’s early ’90s Scuba range. An actual Fifty Fathoms watch will set you back over $14,000 — but like the MoonSwatch collection, these particular timepieces are very affordable. While the MoonSwatch collection consisted of eleven watches (all eight planets, plus Pluto, the Sun, and The Moon), the “Blancpain X Swatch Scuba Fifty Fathoms” collection consists of just five. Each dive watch represents one of Earth’s oceans.

Blancpain X Swatch Scuba Fifty Fathoms

The Blancpain X Swatch collab has five ocean-inspired designs to choose from

As you may expect from a dive watch, the Scuba Fifty Fathoms are all pretty substantial in size. Each watch has a 42.3mm diameter and 14.4mm of thickness. They’re also rated to a depth of 300 feet. This is more than double the depth recreational divers tend to go.

In terms of looks, each of these men’s watches has its own aesthetic:

  • The Pacific Ocean model has a yellow and black theme with a white face.
  • The Arctic Ocean model also carries a white face with a coral or orange bezel and strap. The Arctic watch also features a nifty little nuclear symbol on the dial.
  • The Antarctic Ocean watch is grey, with a navy blue stripe running through the strap — giving a battleship-esque look to the watch.
  • The Indian Ocean is green and black, with a coral stripe running through the strap.
  • Finally, the Atlantic Ocean has a striking navy blue design, with lighter blue tones and a white stripe running through the strap.

All of the designs come on a matching NATO strap, which makes perfect sense. The material is ideal for diving, and the look complements the watch body perfectly. If you’re planning to switch the NATO strap out for something a little more “high-end,” be aware that these may look a little odd on leather. In keeping with the themes of sustainability and the sea, each NATO strap has been manufactured from recycled ocean plastic.

These watches are made of plastic, but it’s a special plastic

While these aren’t true designer watches, you may still expect some luxury touches. So, the fact the Scuba Fifty Fathoms are made from plastic may come as a bit of a shock. But Swatch claims it uses a special, more eco-friendly polymer in its manufacturing process. And arguably, the unorthodox material choice adds a little more uniqueness to the watches. The plastic, or “Bioceramic” as Swatch calls it, is made from a combination of castor beans and zinc oxide.

It’s also quite difficult to work with, which is why production of the MoonSwatch wasn’t as quick as you might have expected. That, in turn, is why supplies of the in-demand timepiece were pretty limited. It is not yet known if Swatch has refined the process, but the Blancpain X Swatch collection is non-limited and will be available in greater numbers.

This new release does have one “luxury” feature the MoonSwatch doesn’t: The Scuba Fifty Fathoms collection has an automatic movement, specifically Swatch’s Sistem51 movement. As its name suggests, the movement contains just 51 parts. It also boasts a fairly impressive 90-hour power reserve. While its +/- seven seconds per day accuracy qualifies it for chronometer status, it’s nowhere near as accurate as a quartz movement, which loses or gains less than a second on average. Still, automatic movements are preferred by enthusiasts due to the skill and care involved in their creation, so this is a significant step up from the MoonSwatch.

Swatch fifty fathoms Atlantic
Swatch / Swatch

You can get one for $400, if you can get one at all

While the idea of buying one of these watches because the design appeals to you or because you have a connection with a certain ocean is appealing — things aren’t that simple. As with the MoonSwatch, the Blancpain X Swatch Scuba Fifty Fathoms dive watches are only available from certain stores. The U.S. stores listed are New York New York in Las Vegas, 5th Ave and TSQ in New York City, Powell in San Francisco, Houston Galleria, Miami’s Lincoln Road, Millenia in Orlando, Dallas’ NorthPark, and Ala Moana in Hawaii.

If the previous Swatch collaboration is anything to go by, stocks of the relatively cheap watches will go pretty fast. So don’t be shocked if the location near you has sold out and has a fairly long backorder list. There isn’t a hard cap on the number of watches that will be produced, so it isn’t limited in the “1 of 300” sense. But you are really at the mercy of Swatch’s mass production capabilities on this one. If you do manage to get your hands on one early, expect to part with $400 plus tax.

Learn More

Editors' Recommendations

Dave McQuilling
Dave has spent pretty much his entire career as a journalist; this has included jobs at newspapers, TV stations, on the…
All new Seiko Prospex is a ‘faithful recreation’ of a Seiko watches classic from 1968
What's old is new again - because it's just new
Seiko Prospex Land Mechanical GMT

When it comes to watchmaking, few brands possess the heritage and reverence for horological history as Seiko watches. With its latest offering, the Seiko Prospex Land Mechanical GMT SPB411 Limited Edition, Seiko takes a bold step back in time to celebrate the 55th anniversary of its first GMT watch with a rotating bezel. But this is not just any retro-inspired piece; it's a faithful recreation of the iconic 1968 Navigator Timer, and it's poised to make a splash in the world of watches for men.

Before we go into the revival of a 1968 classic, let's first explore what makes Seiko Prospex unique. Prospex, short for "Professional Specifications," was created by Seiko in the 1960s when the company intended to tackle the deep blue sea. They set out to design watches that could resist the most dangerous underwater circumstances as well as the most strenuous outdoor experiences. As a result, the Seiko Prospex range was created.
A touch of vintage elegance
As we delve deeper into the details, the design choices become evident. The SPB411 retains the compact dimensions of the original Navigator Timer, measuring 38.5mm in diameter, and 12.6mm in thickness. The crown remains at the traditional 4 o'clock position, a signature of the Navigator Timer. The rotating bezel, marked with a 24-hour scale, is adorned with an engraved design and features a luminous pearl at the zero position. Seiko has not merely recreated the watch but also improved its water resistance, now rated to an impressive 100 meters, compared to the original's 70 meters.

Read more
John Mayer, G-Shock, & Hodinkee’s collab now includes an Ed Sheeran-designed watch (with more musicians to come)
Ed Sheeran Instagram rumors confirmed
Ed Sheeran with a table full of watches

British musician Ed Sheeran is partnering with Hodinkee and Casio to release a limited version of the ever-popular G-Shock watch. The striking yellow timepiece follows on from a series of three G-Shocks designed in collaboration with Sheeran’s fellow musician, and fellow watch enthusiast, John Mayer between 2020 and 2022.

Given its styling, the watch, much like Sheeran himself, is pretty easy to spot. The “Shape of You” singer has been seen wearing it on tour, and recently gave everyone a closer view of the timepiece on Instagram, which has led to speculation amongst enthusiasts. Some fans thought he was wearing a special watch designed for the tour, while others suggested Sheeran had nabbed a yet unreleased special edition from the company. Now we know both rumors are somewhat true.

Read more
IWC has a new limited edition pilot watch that features a tourbillon inspired by an aircraft engine
IWC limited edition Big Pilot's Watch 43 Tourbillon Markus Bühler
IWC Big Pilot’s Watch

In the world of luxury watches, few brands command as much respect and admiration as IWC Schaffhausen. Known for their precision, craftsmanship, and timeless design, IWC watches have long been a symbol of sophistication and style for men. This year, IWC has once again raised the bar with the introduction of their latest men's watch, the Big Pilot’s Watch 43 Tourbillon Markus Bühler. Inspired by the success of the Big Pilot’s Watch Edition Markus Bühler from 2008, this limited edition release takes the concept to a whole new level.
The turbine takes flight
The most striking feature of the Big Pilot’s Watch 43 Tourbillon Markus Bühler is the integration of a miniature aircraft turbine into a flying minute tourbillon at the 6 o’clock position on the dial.

Markus Bühler, the Associate Director of Watch and Movement Assembly at IWC Schaffhausen and the namesake behind this timepiece, expressed his amazement at leading the development of this second edition: "When I created my Big Pilot’s Watch with a turbine as an apprentice watchmaker, I would never have imagined I would lead the development of a second edition 15 years later – let alone that I would be responsible for all assembly processes at IWC."
The challenge of precision
Integrating a turbine into a tourbillon was no small feat. In a tourbillon, the balance and escapement are housed in a small cage that rotates once per minute. The turbine, machined from a lightweight titanium alloy, had to be meticulously crafted. Each of the twelve minuscule blades was polished by hand to ensure precision and aesthetic perfection. This turbine serves a dual purpose, acting as the upper part of the tourbillon cage, replacing the regulator. This ingenious design allows the watchmaker to adjust the zero crossing of the balance by turning the turbine.

Read more