Skip to main content
  1. Home
  2. Auto

The MINI eMastered is an all-electric MINI, and it’s really cool – but there’s one big problem

Some things come full circle — this one, not so much

Jason Collins
By
A side profile image of the new Mini eMasttered.
Steven Brown

The new MINI eMastered, recently unveiled by David Brown Automotive, is the company’s first all-electric model. Michelle Gay, the sales and marketing director at David Brown Automotive, said: “The launch of the all-electric MINI eMastered reaffirms David Brown Automotive’s distinguished position as a driving force of the luxury automotive industry.”

Offering owners zero emissions, a timeless retro design, electric propulsion, and British handcrafted expertise, this EV fully enhances the driving experience. Gay further said: “With an unwavering dedication to British craftsmanship, innovation, and sustainability, we have earned global recognition for our renowned handcrafted automotive masterpieces, and today we are proud to showcase our electric future.”

Recommended Videos

The new MINI is worth the investment with numerous other features, including personalization, sustainable luxury, performance, modern technological innovation, and a remastered classic design.

Related

However, despite this, there is much talk concerning the new MINI eMastered’s big problem: It doesn’t have the iconic MINI round center dial. While this may be a big problem for some, for others, the numerous other features this electric vehicle brings to the automotive table far outweigh a single missing MINI round center dial. 

It also helps that the new MINI electric will be released soon and that includes the much-loved center dial. But let’s not get ahead of ourselves and have a look at the MINI eMastered.

A rear image of the new Mini eMastered.
Steven Brown

Personalization

As is true for each creation of David Brown Automotive, MINI eMastered owners can enjoy a range of unique personalization options. MINI eMastered owners can customize their electric vehicles to suit their individual tastes, allowing for a fully personalized driving experience.

With its body shape recycled from a donor body handcrafted in Silverstone, England, the MINI eMastered is handcrafted by artisan coachbuilders according to David Brown Automotive’s existing quality standards.

A front facing image of the new Mini eMastered.
Steven Brown

Effortless performance

The Mini eMastered is an all-electric car equipped with a quiet yet powerful drivetrain. Its body weighs 640 kg (1,410 pounds) and has a 72kW motor that delivers instant torque. This lightweight body allows the vehicle to accelerate from 0 to 62 mph in 8.5 seconds and has an impressive top speed of 92 mph. 

The MINI eMastered combines modern conveniences with technology to create a luxury electric car ideal for city dwellers. The car’s battery can also cover a distance of 110 miles with its 18.8kWh battery, which can be charged in 3 hours with a standard home wall box charge point. Convenient right?

An image of the new Mini eMastered driving.
Steven Brown

Sustainable luxury with zero emissions

With the MINI eMastered models’ options for personalization, each owner can choose the materials used to make their vehicle during manufacturing. This means that sustainability is possible in every regard of this model of electric cars — a feat not many other EV manufacturers have been able to mimic.

The new Mini eMastered driving up a ramp.
Steven Brown

Remastered classic design

The MINI is renowned for its classic charm and timeless look, and with the MINI eMastered, this classic look has only been enhanced. Crafted by skilled British David Brown Automotive artisans, the new all-electric MINI eMastered has interior enhancements, an improved iconic silhouette, and an electrified powertrain that offers a smoother driving experience. 

An image of the new Mini eMastered's boot.
Steven Brown

Modern technological innovation

The modern technological innovation of the new MINI eMastered means drivers can enjoy a more user-friendly driving experience thanks to a modern integrated infotainment system incorporating Android Auto and Apple CarPlay, to name only a few techy improvements.

The MINI eMastered also offers a seamless integration of a technological EV platform, with its quiet and convenient driving experience, raising the bar for owners seeking the best of both a modern and classic vehicle. 

Editors' Recommendations

Topics
Jason Collins
Jason Collins
Contributor
Jason is a busy writer, avid traveler, and a car fanatic.
What you need to know about the electric vehicle tax credit
The new EV tax credit program can be a bit challenging to navigate, so we're breaking it down for you
Ford F-150 Lightning at Ford's Rouge Electric Vehicle Center in a factory with bright lights in the back.

The federal electric vehicle tax credit used to be pretty straightforward. Want an electric car? All you had to do was buy one from an automaker that sold fewer than 200,000 electrified vehicles. Depending on the battery size, vehicles were eligible for up to $7,500. Then the Inflation Reduction Act (IRA) became a thing and made things far more confusing. It introduced a lot of requirements for electric vehicles and buyers to be eligible for the electric vehicle tax credit in 2023. While the thinking behind the IRA was to push buyers to purchase an American-built EV, it’s made things extremely confusing for anyone looking to purchase a car.
The IRA was signed into law in August 2022, making 2023 the first year when buyers will really have to sort through all of its confusing language to see how much of a tax break they get can for purchasing an EV. The government isn’t making things easier on buyers, though, as it's made some fresh changes to the IRA that make things even more perplexing. If you’re looking to purchase an EV, here’s your guide on how to navigate the available federal electric vehicle tax credit for EVs in 2023.

What the IRA changed
As of January 1, 2023, electric vehicles needed to meet a few of the IRA’s requirements to be eligible for any portion of the available federal tax credit. The following guidelines must be met in order for a buyer to get a tax break from the government for purchasing an electric vehicle:

Read more
The Tesla Cybertruck’s latest close-up reveals a long list of problems
The Tesla Cybertruck's doors don't fit
Tesla Cybertruck render on the road

We may have our best look yet at the exterior of Tesla’s much anticipated (and equally divisive) Cybertruck. More and more videos are emerging of “RC” or “Release Candidate” vehicles being tested in public, and a recent example gave a new perspective of some of the Tesla Cybertruck’s exterior features.

A Twitter user posted a short video containing close-up footage of the vehicle’s side and front. One notable moment involved a shot of the rear door, which appears to not sit flush with the rest of the bodywork. This issue seems to fit with a recent leak involving an email that was allegedly sent by Tesla CEO Elon Musk. In the email, which Tesla hasn’t acknowledged, Musk expresses his frustration about a lack of quality control surrounding the Cybertruck, particularly issues with the vehicle’s bodywork.

Read more
GM makes game-changing investment in EV batteries to make electric cars more affordable
AI could lead to cheaper EVs
GM worker testing batteries in Warren Michigan plant

While the technology behind EVs has advanced rapidly in recent years, there are still a few barriers stopping everyone from going electric. One major issue is cost; an EV is often significantly more expensive than its gas-fueled counterpart. A lot of this cost is down to the vehicle’s battery pack. The fact these batteries will degrade and may require an expensive replacement several years down the line is another factor turning people off EVs.

But this may soon change. GM is investing $60 million into a company that is working to make EV batteries significantly cheaper. The automotive giant is partnering with Mitra Chem in an attempt to shift batteries with “advanced iron-based cathode active materials” from the lab to the production lines. The money will be used to scale up Mitra Chem’s operations and reduce the time it takes to produce the new battery tech. Mitra Chem also uses AI to help “simulate, synthesize and test thousands of cathode designs monthly,” in its research and development facility.

Read more